Social Media Ads Manager

NXT Labs

Karachi, Sindh
Permanent
Full-time

23 days ago
Apply easily

Overview: We are seeking a highly skilled and creative Social Media Ads Manager to join our team. The ideal candidate will have a deep understanding of various social media platforms, advertising strategies, and audience targeting techniques. The Social Media Ads Manager will be responsible for developing, implementing, and optimizing paid social media campaigns to drive engagement, increase brand awareness, and generate leads or sales. This role requires a combination of strategic thinking, analytical skills, and creativity to achieve campaign objectives effectively.Responsibilities:Campaign Strategy and Planning:

Develop comprehensive paid social media advertising strategies aligned with overall marketing objectives and target audience demographics.
Collaborate with the marketing team to understand campaign goals, target audience, and messaging.
Conduct thorough research on industry trends, competitor strategies, and audience behavior to inform campaign planning.

Ad Creation and Content Development:

Create compelling ad copy and visual content that resonates with target audiences and adheres to brand guidelines.
Coordinate with graphic designers, copywriters, and other team members to produce high-quality ad creative.
Test and iterate ad variations to optimize performance and maximize ROI.

Campaign Implementation and Management:

Set up and launch paid social media campaigns across various platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
Monitor campaign performance in real-time, analyze key metrics, and adjust strategies as needed to improve results.
Manage advertising budgets effectively, allocating resources to the most impactful campaigns and channels.
Implement A/B testing and other optimization techniques to refine targeting, messaging, and creative elements.

Audience Targeting and Segmentation:

Utilize audience targeting tools and features to reach specific demographics, interests, and behaviors.
Segment audiences based on various criteria to deliver personalized messaging and offers.
Continuously refine audience targeting strategies based on performance data and market insights.

Performance Analysis and Reporting:

Generate regular reports on campaign performance, including key metrics, insights, and recommendations for improvement.
Conduct in-depth analysis of data trends to identify opportunities for optimization and growth.
Present findings and recommendations to stakeholders, highlighting successes and areas for optimization.

Stay Updated on Industry Trends and Best Practices:

Keep abreast of the latest trends, technologies, and best practices in social media advertising.
Attend industry conferences, webinars, and training sessions to expand knowledge and skills.

Qualifications:

Bachelor's degree in marketing, Communications, or related field.
Proven experience in managing paid social media advertising campaigns, preferably in a similar industry.
In-depth knowledge of social media platforms, advertising tools, and best practices.
Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
Creative mindset with a keen eye for design and copywriting.
Experience with social media management and analytics tools (e.g., Facebook Ads Manager, Google Analytics, Sprout Social, etc.).
Certifications in social media advertising (e.g., Facebook Blueprint, Google Ads Certification) are a plus.

NXT Labs