App Store Optimization & Digital CampaignManager
- Lahore, Punjab
- ₨ 2,50,000-4,00,000 per year
- Permanent
- Full-time
- Work on the strategy, planning, and execution of ASO initiatives for our app on app store and google play and boosting social media accounts, and incorporating technical and content requirements
- Writing content and store listing descriptions for our Apps on the Google Play Store.
- Analyzing the Apps’ performance.
- Monitor app performance metrics like downloads, rankings, and user ratings to identify growth opportunities.
- Collaborate with the product, marketing, and design teams to ensure ASO strategies align with broader business goals.
- Stay updated on app store/google play algorithms, policies, and trends to maintain competitive advantages.
- Managing reviews and feedback.
- Searching and utilizing trending keywords.
- Managing Apps marketing through the web, social media, and blogging.
- Track, analyze, research, and optimize keywords and rankings for our company brand, as well as conduct competitive analysis
- Audit and analysis performance identify issues, finding root-causes, and experimenting with solutions to improve performance at scale.
- Keep track of version releases for our App and make sure our ASO updates are accurately implemented into the stores
- Minimum Bachelor in Digital Marketing or related field of study
- At least 10 to 12 years of ASO, APP marketing experience & Growth Strategies.
- Proven experience in ASO with a portfolio of successful app optimization projects.
- Strong knowledge of app store algorithms, policies, and ranking factors for Google Play and Apple App Store.
- Proficiency in ASO tools like Sensor Tower, App Annie, Mobile Action, and TheTool.
- Expertise in keyword research and tracking tools (e.g., SEMrush, Ahrefs, or similar).
- Experience in designing and optimizing app store creatives (screenshots, icons, and promo videos).
- Familiarity with A/B testing tools for app stores (e.g., SplitMetrics, StoreMaven).
- Strong analytical skills with the ability to interpret app performance data and make data-driven decisions.
- Self-motivated and able to work effectively in an autonomous environment, proactive and persistent
- Ability to work well with team members across the global offices
- Collaborative and supportive team environment.
- Competitive salary and benefits package.
- Opportunities for professional growth and advancement.
- Continuous learning and professional development opportunities.
- Be part of a growing and successful UK-trained team.
- Daily provision of lunch, fruits, tea, and coffee onsite.