Creative Copywriter

Trickle Up

Rawalpindi, Punjab
Permanent
Full-time

8 hours ago
Apply easily

We are looking for a creative thinker who doesn't just write well, but writes with purpose. Someone who understands how to make words work to sell, inform, and convert.This role is ideal for someone who understands copywriting frameworks, the nuances of storytelling in driving engagement and conversions across social media, websites and landing pages. You will be someone who leverages AI but knows how to shape content into something original, on-brand and scroll-stopping.As a Creative Copywriter, you will work closely with the marketing team to create compelling, conversion-driven content for Trickle Up and our UK-based clients. From social media and ad copy to SEO-friendly blogs, case studies, landing pages and more, you will bring a consistent tone of voice and sharp copy to every piece of content you touch.Responsibilities

Write clear, engaging and well-structured content across digital platforms: social media, websites, blogs, email campaigns, digital ads, case studies and landing pages
Develop creative concepts and messaging that align with brand objectives and campaign goals
Use SEO best practices to optimise content for search visibility and performance
Collaborate with design, SEO and client teams to create cohesive and effective marketing content
Ensure consistency in brand voice and messaging across different formats and platforms
Understand and apply principles of marketing funnels to guide content strategy at each stage
Conduct research on industry trends, UK audiences and competitors to inform content development

Requirements

Bachelor's degree in English, Marketing, Communications or a related field
2–4 years of proven experience as a copywriter, ideally in a marketing agency or performance-focused environment
Strong portfolio showcasing a range of content, including short-form and long-form, creative and conversion-focused pieces
Excellent written English with flawless grammar, tone, and style (British English required)
Solid understanding of SEO writing, keyword optimisation and on-page content structure
Knowledge of how content functions within digital marketing funnels and lead generation strategies
Comfortable managing multiple content pieces and deadlines in a fast-paced environment
Strong communication skills and a proactive, ideas-first mindset.

Desirable Skills

Experience writing for UK audiences and B2Bc, B2C brands
Familiarity with SEO tools such as SurferSEO, Ahrefs or SEMrush
Knowledge of CMS platforms like WordPress
Experience is creative writing for social media, ad copies, and website

Benefits

Competitive salary + performance-based bonuses
Paid annual and sick leave
5-day work week (weekends off)
Professional development opportunities
Collaborative, growth-focused work environment

Trickle Up