Expression of Interest - Area Planning Manager
British American Tobacco
- Lahore, Punjab
- Permanent
- Full-time
- Develop and maintain a comprehensive understanding and analysis of the market and competitors. Provide insights to anticipate competitor strategies, enabling proactive decision-making and planning.
- Facilitate and drive the monthly planning cycle (S&OP), ensuring efficiency, accurate understanding, and effective planning to mitigate any potential opportunity losses or costs for the company.
- Gain an in-depth understanding of all markets to ensure optimal planning for industry trends, volume, market share, and contribute high-quality input into key regional/global milestones.
- Coordinate the development of integrated long-term macroeconomic forecasts for the total tobacco market, short-term forecasts, and competitive business scenarios to inform corporate and marketing plans.
- Identify and propose opportunities for process improvement to enhance the effectiveness of market and industry insights generation.
- Continuously enhance current tools and methodologies to improve the analysis of information.
- Provide support for above-market reporting as needed.
- Support the cadence of reporting, planning, and forecasting strategy with timely and actionable insights.
- Act as an effective partner to multiple stakeholders across functions and seniority levels.
- Minimum of 6 years' experience in the tobacco industry or a similar FMCG category.
- Bachelor's degree, preferably in Statistics, Business Analytics, Marketing, or a related field.
- Effective communication skills, including strong negotiation and influencing abilities.
- Proficiency in team management, with the capability to motivate, coach, and develop team members.
- Experience in senior stakeholder management, demonstrating the ability to develop and maintain relationships with internal and external stakeholders.
- Demonstrated project management skills, including the ability to lead and execute projects effectively.
- Excellent presentation skills, with the capacity to convey complex information in a clear and compelling manner.
- Proficiency in forecasting techniques and competitor analysis.
- Familiarity with marketing planning processes and the ability to conduct both quantitative and qualitative analysis.
- Regional experience and financial background considered a bonus.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women's Day Best Practice winner
- Seal Award winner - one of 50 most sustainable companies