Trade Marketing Executive-Lahore
Ontex
- Karachi, Sindh
- Permanent
- Full-time
- Support sales in signing off the agreements for all channels
- Manage Merchandiser and BA field team in central and North region
- Identify target audiences, objectives, and desired outcomes of the marketing campaign
- Research and develop a marketing strategy, and evaluate the success strategy on key accounts especially
- Support sales team in identifying improvement in visibility on all channels
- Monitor and improve KPIs such as OSA , SOS, Planograming and propositions
- Analysis on sales trends on channels where shelf rentals are paid
- Strong monitoring on competition insights such as Pricing, new launches etc.
- Stay up to date on current marketing trends
- Manage and report trade marketing spendings in the allocated geography
- Bachelor's degree in marketing or a related field
- 2 - 3 years of relevant experience (Key accounts experience will be preferred)
- Strong analytical, communication, time-management, and creativity skills
- Strong ability to focus on customer/market and take initiatives in different RTM to boost Tertiary sales