PR & Media Specialist
ACE Money Transfer
- Rawalpindi, Punjab
- Permanent
- Full-time
- Develop and execute influencer marketing strategies and creative campaigns
- Help identify target audiences and plan media campaigns
- Compare and negotiate rates, ad space, and airtime
- Identify and build relationships with prominent influencers and thought leaders
- Attend relevant events for networking and business purposes
- Develop content ideas and write and curate content
- Research relevant industry experts, competitors, target audience, and users
- Brainstorm new, creative approaches to influencer campaigns
- Keep abreast of emerging trends, technologies and influencers
- Liaising with the marketing team to create and coordinate marketing strategies that work across different channels
- Use a variety of channels (TV, press, internet, etc.) to maximize company exposure
- Analyze results of influencer and media campaigns or efforts and prepare reports
- Bachelor's degree in Marketing or Media Studies
- Proven track record in outreach campaign strategies
- In-depth knowledge of the social media marketing industry
- Impeccable verbal and written communication skills
- Well organized with great time management skills
- Outstanding project management skills
- Familiarity with media-buying, planning and research
- Interest in following advertising and media trends
- Excellent interpersonal and relationship-building skills
- Excellent communication and negotiation skills
- Networking aptitude