Manager Corporate Communications & Social Impact

• Develop and implement strategic plans that support the overall business Communications/Social Impact/Corporate Reputation led priorities in Pakistan
• Develop and implement strategies that position PepsiCo leadership as industry thought leaders, enhancing internal and external visibility to elevate corporate reputation.
• Oversee communication efforts for social impact initiatives in collaboration with the PepsiCo Foundation and public-private partners, ensuring effective execution, tracking, and storytelling of community programs.
• Build and execute a cohesive communications strategy that reinforces PepsiCo’s corporate brand while connecting it to its portfolio of consumer brands to drive recognition and stakeholder trust.
• Proactively build and maintain relationships with select business forums, government, media, and relevant influencers to ensure crisis mitigation and leveraging reputation
• Execute crisis communication strategy, monitoring press for crisis-related news and proactively communicate with executive team to provide a comprehensive analysis of coverage
• Manage a wide range of other corporate communications issues as needed by quickly developing strategies, getting relevant stakeholders aligned on a path forward, and then executing
• Draft overviews and develop talking points for all leadership engagements, key corporate programs and executive initiatives including interviews and speaking engagements; Develop briefs for written materials, including Q&As, press releases, speeches, interview talking points, and other corporate messaging
• Develop plans and ensure implementation of initiatives and engagements to strengthen PepsiCo’s reputation and thought-leadership at all key govt/policy, business and trade forums.
• Manage the social/digital media assets and pages of the Pakistan BU. Ensure they remain relevant and updated.
• Editorial control and leader on the launch and maintenance of PEP Pakistan’s website including social media channels.
• Report progress on BU communications and Sustainability agenda to internal stakeholders and keep track of progress of all initiatives
• Develop high-performing internal and external teams, adding to company’s healthy org culture, exhibiting ethics and values at all times, with executive maturity and cohesiveness.

• Experience of either delivering or developing communications for CSR initiatives
• Proficiency of all principles, execution, and advanced technical expertise in the field of communications
• Polished skillset for Government, Public and media relations
• Ability to design and execute reputation building campaigns through social impact on ground initiatives, and digital first communications
• Demonstrated experience of strong relationship building skills with media and influencers
• 10 years of progressive experience with proven track record in broad-based Corporate Affairs or Communications function with at least 6 years of experience in a communications role
• Demonstrated experience of managing social media assets and pages
• Demonstrated experience working with senior leaders in FMCG multi-brand environment
• Excellent verbal and written communication skills essential, including writing experience across varied media and communications channels (speeches, news releases, internal business leaders’ communications etc.)
• Ability to quickly understand and address complex issues; to work collaboratively with others across business units, functional departments, geographies and disciplines: to work on multiple tasks: to work with a very high degree of independence
• Master’s degree in Journalism, Public Affairs, Business Administration, Communications, or a related field of study, preferred
• Fluency in Urdu and English

PepsiCo