Senior Ad Operations Specialist – Campaign Delivery

  • Lahore, Punjab
  • Permanent
  • Full-time
  • 8 days ago
Job DescriptionYallaMotor is seeking a Senior Ad Operations Specialist to lead and oversee our campaign delivery operations. This role is pivotal in ensuring the flawless execution of digital ad campaigns across YallaMotor's proprietary ad placements and third-party ad networks, while mentoring the ad operations team and driving process excellence.The ideal candidate is a hands-on Ad Ops professional with perfect English, at least 3 years of experience in delivering and optimizing direct campaigns, building ad units and line items, and managing complex campaign structures. You will be the bridge between the sales, product, tech, and analytics teams, ensuring campaigns meet or exceed client objectives while maintaining operational efficiency.Key Responsibilities
  • Lead & Oversee Campaign Delivery
  • Manage the end-to-end delivery of digital ad campaigns, from setup and trafficking to optimization and reporting, across in-house and third-party platforms.
  • Supervise and mentor the Ad Operations team, providing guidance on best practices, troubleshooting, and process improvements.
  • Platform & Technical Execution
  • Set up, traffic, and monitor campaigns across:
  • YallaMotor's in-house native placements
  • Google Ad Manager (GAM)
  • Google Campaign Manager 360 (CM360) or agency-provided ad servers
  • Third-party networks (e.g., Amazon, Criteo, etc.)
  • Build and configure ad units, orders, and line items with correct targeting and priority settings.
  • Tracking, Measurement & Quality Control
  • Implement and validate tracking pixels, UTM parameters, and third-party trackers to ensure accurate measurement.
  • Troubleshoot creative, delivery, and tracking issues across all placements.
  • Leverage GTM, GA4, CM360, and verification tools to monitor performance and compliance.

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