
SEO Expert
- Pakistan
- Permanent
- Full-time
- Performance Review: Analyze key SEO metrics using Google Analytics, Google Search Console, and industry-standard tools (e.g., SEMrush) to identify trends and opportunities.
- Strategic Planning & Collaboration: Participate in cross-functional meetings with content, design, and web development teams to align SEO initiatives with overall marketing objectives.
- Hands-On Optimization: Lead on-page and technical SEO improvements, including keyword research, meta-data optimization, site speed enhancements, and mobile optimization.
- Reporting & Strategy Refinement: Generate in-depth reports that detail performance metrics and actionable insights, adjusting strategies based on data and competitive analysis.
- Develop and implement comprehensive SEO strategies to improve website rankings, drive organic traffic, and increase conversion rates.
- Lead competitive analysis and keyword research to identify market opportunities.
- Optimize content, meta tags, headers, and image alt texts to ensure alignment with best SEO practices.
- Conduct regular technical SEO audits (site speed, mobile responsiveness, structured data) and coordinate with the web development team to resolve issues.
- Work closely with content creators to ensure that all published content is optimized for search engines.
- Provide actionable recommendations and SEO guidelines to ensure consistent, high-quality content production.
- Monitor SEO performance through detailed analytics, preparing strategic reports with recommendations for continuous improvement.
- Track and report on key metrics, ensuring that performance benchmarks are met or exceeded.
- Process Improvement & Mentorship:
- Identify bottlenecks and implement structured processes to enhance SEO workflows.
- Mentor junior colleagues and collaborate on cross-departmental training initiatives.
- Performance Metrics: Achieve targeted increases in organic traffic, improved keyword rankings, and enhanced conversion rates.
- Career Path: Demonstrate leadership in SEO initiatives, paving the way for further strategic responsibilities and potential advancement to senior specialist or management roles.
- Continuous Improvement: Commit to ongoing professional development, leveraging industry certifications and advanced training to stay at the forefront of SEO best practices.
- Bachelor's degree in Marketing, Communications, IT, or a related field.
- 1-3 years of proven experience in SEO or digital marketing, with a track record of delivering measurable results.
- Deep proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
- Strong analytical skills and the ability to translate data into actionable strategies.
- Excellent communication skills and a collaborative, proactive mindset.
- Advanced understanding of technical SEO, including site audits, page speed optimization, mobile optimization, and structured data.
- Bonus Points: Experience with content management systems (e.g., WordPress) and basic coding knowledge (HTML/CSS) and has a personality.