Social Media Manager

• Design and execute a comprehensive, year-round social media strategy aligned with Organization’s communication and institutional goals.
• Tailor communication approaches for different platforms (X/Twitter, LinkedIn, Facebook, Instagram, YouTube, Threads, etc.).
• Coordinate digital campaigns for Organization’s flagship events such as the Budget Watch and COP briefings.
• Content Creation and Curation

• Draft, edit, and publish original content including policy recommendations, event coverage, summary of op-eds, infographics, short videos, and institutional updates.
• Work closely with researchers and Policy Outreach team to translate technical material into accessible, engaging language for diverse audiences.
• Curate and repurpose archival content to maintain a consistent presence and institutional memory online.
• Community Engagement and Brand Management

• Monitor and manage audience interactions, ensuring timely responses to public queries and comments in a professional manner.
• Track trends, hashtags, and digital discourse to position Organization as a thought leader in sustainable development and public policy.
• Analytics and Reporting

• Use platform analytics and third-party tools (e.g., Meta Insights, X Analytics, Google Analytics, Hootsuite) to measure performance.
• Prepare monthly and quarterly reports on KPIs such as reach, impressions, engagement, follower growth, and content performance.
• Adjust strategy and content based on data insights and stakeholder feedback.
• Collaboration and Coordination

• Work with Organization’s Policy Outreach team, Media Teams, researchers, and administrative units to coordinate communication strategies and campaigns.
• Liaise with media houses, influencers, development partners, and public-sector digital communication teams when required.
• Support training sessions for Organization’s staff and interns on effective use of social media for policy advocacy.

• Bachelor’s or master’s degree in communications, Digital Media, Public Relations, Journalism, or related field.
• Additional certifications in digital marketing, social media management, or data analytics will be an advantage.

• At least 3–5 years of professional experience managing social media accounts for think tanks, development organizations, or media outlets.
• Proven track record of growing audience engagement and running targeted digital campaigns.
• Digital platforms that you have managed/managing currently will be an evidence of your epxerience

• Proficiency in using social media platforms (Facebook, LinkedIn, X/Twitter, Instagram, YouTube) and management tools (e.g., Buffer, Sprout Social, Hootsuite).
• Strong command of graphic design software (Canva, Adobe Creative Suite) and basic video editing tools (CapCut, Adobe Premiere Rush).
• Familiarity with SEO, hashtag strategies, and A/B testing of posts.

• Excellent writing, editing, and proofreading skills in English. (Proficiency in Urdu is a plus.)
• Ability to adapt tone and messaging to diverse audiences including policymakers, academics, youth, media, and civil society.
• Strong interpersonal and coordination skills with the ability to work under tight deadlines and manage multiple stakeholders.

• Demonstrated interest in public policy, sustainable development, or global affairs.
• Strategic thinker with a creative mindset and eye for detail.
• Commitment to Organization’s values of evidence-based policy advocacy, inclusion, and institutional integrity.

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