Social Media & Content Strategist

Pavago

  • Pakistan
  • Permanent
  • Full-time
  • 2 months ago
Job Description:Job Title: Social Media & Content StrategistPosition Type: Full TimeWorking Hours: US HoursAbout PavagoPavago is hiring a creative and strategic Social Media & Content Strategist. In this role, you'll lead multi-platform content strategy, manage social channels (Instagram, Twitter, LinkedIn, Reddit), and produce engaging video and written content that builds community and drives brand engagement. You'll work independently, yet collaboratively, to craft stories that resonate and perform. If you're equal parts storyteller, strategist, and digital creator, we want to hear from you.Responsibilities
  • Own the content calendar: Plan, organize, and schedule posts across Instagram, Twitter, LinkedIn, and Reddit to keep messaging consistent and on-brand.
  • Drive platform-specific growth: Adapt content strategies for each platform, using data and trends to grow audiences and engagement.
  • Tell compelling stories: Use creativity to develop narratives and content series that connect emotionally with audiences and reflect brand values.
  • Craft strong copy: Write polished, persuasive captions, threads, and post copy optimized for each platform.
  • Produce high-quality video content: Conceptualize, script, and edit short-form videos tailored to platform-specific needs. You won't need to appear on camera but if you're comfortable doing so, that's a strong plus.
  • Collaborate with stakeholders: Work closely with internal teams to ensure content aligns with broader marketing and business objectives.
  • Monitor performance & optimize: Track metrics, test new content types, and apply learnings to continuously improve reach and engagement.
  • Stay on trend: Identify emerging formats, cultural moments, and platform updates to keep content fresh and future-facing.
  • Ensure brand consistency: Maintain a unified tone, aesthetic, and message across all touchpoints.
  • Work independently with accountability: Own your domain and deliver consistent, high-quality creative without the need for micromanagement.
What Makes You a Perfect Fit
  • Creative thinker with a strategic edge: You balance aesthetics with analytics to create content that performs.
  • Experienced social media native: You understand the nuance of each platform what works and why.
  • Strong visual storyteller: You can bring ideas to life visually, even if you're behind the scenes.
  • Skilled copywriter and communicator: You write clear, clever, and compelling content that engages and converts.
  • Self-directed and accountable: You take initiative, manage your time well, and deliver results consistently.
  • Analytical and curious: You enjoy diving into metrics to identify patterns and optimize performance.
  • Detail-oriented and organized: You're able to juggle multiple timelines and still hit every mark.
  • Tool-savvy: Whether it's Canva, Adobe Suite, CapCut, or Notion you know how to create and collaborate.
  • Versatile in voice: You can switch from buttoned-up LinkedIn content to meme-based Twitter threads with ease.
  • Trend-aware and culturally fluent: You know what's relevant, what's next, and how to respond in real time.
Required Experience & Skills
  • 3+ years of hands-on experience in social media content creation and strategy
  • Demonstrated portfolio of content work (video, copy, social campaigns)
  • Strong copywriting, storytelling, and content planning skills
  • Proficiency with content tools like Canva, Adobe Creative Suite, CapCut, or similar
  • Strong understanding of platform nuances, tone, and audience behavior
  • Ability to work independently with minimal supervision
  • Comfort working in a fast-paced, feedback-driven environment
  • Excellent communication and collaboration skills
  • Passion for content that drives both engagement and meaningful impact
What Does a Typical Day Look Like?Your day might begin by reviewing engagement metrics from the previous day's posts, followed by scheduling new content based on your editorial calendar. You might collaborate with stakeholders to brainstorm campaign themes, then spend time writing copy for a LinkedIn post, scripting a Twitter thread, or editing a video for Instagram Reels. You'll keep an eye on cultural moments and trending formats, ensuring your content is timely, relevant, and always on-brand. Every day is a blend of storytelling, strategy, and execution.Interview Process * Initial Phone Call: A brief conversation to understand your experience and creative background
  • Video Interview: A 30-minute session to discuss your strategy, tools, and portfolio
  • Final Interview: Meet with our client to align on vision and expectations
  • Background Checks: Quick reference and past employment verification
Ready to Apply?If you're a social media strategist with a gift for storytelling, a sharp eye for content trends, and a proven ability to grow and engage online audiences we want to meet you. At Pavago, you'll have the freedom to create, test, and scale content that moves people and brands forward. If you're ready to bring your creativity and content skills to a high-impact role, apply now and help shape the digital voice of tomorrow.

Pavago