Digital Marketing Executive

iGATE Technology

Islamabad
Permanent
Full-time

1 month ago
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We are seeking an experienced and motivated Digital Marketing Executive to join our team. This role requires a strategic thinker with a proven track record in creating and implementing social media advertisement strategies and marketing plans that enhance brand awareness and drive e-commerce sales.Key Responsibilities: * Social Media Accounts Management:o Oversee and manage daily social media queries and ensure timely responses.o Create, schedule, and publish social media posts on a daily basis.o Develop, execute, and optimize social media and Google Ad campaigns.o Troubleshoot and resolve issues related to ads and social media marketing.

Search Engine Optimization (SEO):

o Conduct comprehensive keyword research to enhance the visibility of our e-commerce store and products.o Build and analyze backlinks to improve website SERP rankings.o Develop and implement effective marketing strategies to boost online sales.Requirements

Bachelor Degree is must.
Proven experience as a Digital Marketing Executive or similar role.
Expertise in creating and managing social media ad campaigns across various platforms.
Strong knowledge of Google Ads, including campaign creation, management, and optimization.
Solid understanding of SEO principles, including keyword research, backlink building, and on-page/off-page optimization.
Experience with social media management tools and platforms.
Excellent communication skills, both written and verbal.
Strong analytical skills with the ability to interpret data and make informed decisions.
Ability to work independently and manage multiple tasks in a fast-paced environment.

Preferred Qualifications:

Bachelor's degree in Marketing, Business, or a related field.
Experience in the e-commerce industry.
Familiarity with content management systems (CMS) and e-commerce platforms.
Experience in Google Ads or SEO.

iGATE Technology