Digital Journalist, BBC News Urdu

• This is a digital journalism role responsible for writing, editing, and adapting content for the BBC News Urdu website, with opportunities to further develop reporting skills.
• Produce a wide range of content, including breaking news, analysis, features, and live updates.
• Generate original story ideas, propose effective treatments, and conduct interviews with relevant contributors to ensure distinctive and high-quality coverage.
• Apply analytics on a daily basis to inform editorial decisions and contribute to shaping the news agenda.
• Identify potential stories through social media platforms and translate audience needs into compelling content that meets BBC's editorial standards.

• Full command of written and spoken Urdu as a first (or equivalent) language, with up-to-date knowledge and complete proficiency in written and spoken English, demonstrating the ability to communicate effectively across both languages.
• Strong expertise in data analytics, with proven experience in applying insights to shape content strategies and address the needs of diverse audience groups.
• In-depth knowledge of Pakistan and South Asia, with the capability to lead the production of impactful original digital content and deliver balanced, impartial coverage of major breaking news events.
• Demonstrated experience in commissioning, editing, structuring, and producing sharp, engaging news and current affairs across a range of digital formats, including the generation of ideas to expand audience reach.
• Established track record of working within a digital production environment, with demonstrable achievements in digital journalism.
• Excellent proficiency in social media and digital platforms, with strong skills in audience engagement, content optimisation, and off-site promotion.

• Demonstrate strong understanding of digital media and current trends in the media market.
• Produce SEO-optimized headlines for Urdu-speaking audiences as well as broader regional markets.
• Proficient in leveraging technology to gather and curate content for digital platforms.
• Build and maintain effective working relationships across diverse teams and stakeholders.
• Exhibit flexibility and adaptability to sustain high performance under pressure, meeting deadlines and managing shifting priorities effectively.

• Fair pay and flexible benefits specific to your location and contract type.
• Excellent career and professional development.
• Support in your working life.
• A values-based organisation where the way we do things is important as what we do.

• "route" is used for session stickiness
• "careerSiteCompanyId" is used to send the request to the correct data centre
• "JSESSIONID" is placed on the visitor's device during the session so the server can identify the visitor
• "Load balancer cookie" (actual cookie name may vary) prevents a visitor from bouncing from one instance to another

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