Head Digital marketing

Info Resume Edge

Key Responsibilities:Strategy Development:

Develop and implement a holistic digital marketing strategy that integrates seamlessly with overall marketing and business objectives.
Stay abreast of industry trends, emerging technologies, and competitor activities to identify new opportunities and threats.

Team Leadership:

Lead, mentor, and inspire a high-performing digital marketing team, fostering collaboration and a results-driven culture.
Provide strategic direction, guidance, and support to team members.

Digital Campaign Management:

Oversee the planning, execution, and optimization of all digital marketing campaigns across various channels, including but not limited to SEO, SEM, social media, email, and content marketing.
Ensure campaigns are aligned with brand messaging and consistently reflect the company's values.

Data Analysis and Reporting:

Utilize analytics tools to track, measure, and report on the performance of digital marketing initiatives.
Provide regular, actionable insights to leadership and relevant stakeholders, making data-driven recommendations for optimization.

Budget Management:

Develop and manage the digital marketing budget, allocating resources effectively to maximize ROI.
Monitor spending and adjust strategies as needed to achieve objectives within budget constraints.

Collaboration:

Collaborate with cross-functional teams, including product development, sales, and customer support, to ensure alignment and integration of marketing strategies.