Expression of Interest~Planning Executive
British American Tobacco
- Lahore, Punjab
- Permanent
- Full-time
- Analyse the interrelationship of socio-economic variables and their effect on consumer and category dynamics to understand trend shifts on the industry. Support Forecast changes with local economic environment changes and their impact on BAT's and competitor's business KPIs
- Understand factors that drive business performance and inbuild to short term sales/demand plan
- Understanding impacts of internal & external factors and developing a long-term forecast to support pricing decisions and business recommendations
- Support with deep dive analysis to understand market performance / trends to produce practical and strategic business insights along with recommendations for remedial action
- Proactively use all available sources of information and resources to investigate and provide useful insights in response to our key business questions.
- Interpret and evaluate BAT performance in the light of competitor activities to support strategic and tactical decision-making
- Drive industry analysis and trends including share and volume projections. This involves scenario development and analysis feeding BAT IBPM cycle.
- Align marketing deployment and activation activities to commercial requirements
- Preparation of materials for the IBPM cycle
- A maximum of 3-4 years of relevant work
- Data analysis and interpretation
- Able to bring both an analytical attitude and a creative problem-solving approach
- Previous experience in marketing
- Knowledge of data sources
- Proficiency in speaking English
- Advanced knowledge of Excel, including proficiency in data analysis, modelling and forecasting
- Experience with Power Bi
- Good presentation & communication skills
- Ability to work with cross functions
- Degree preferably in Statistics, Business analytics or Marketing
- Strong knowledge on multi-categories
- Understanding on the IBPM process
- Commercial Acumen
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women's Day Best Practice winner
- Seal Award winner - one of 50 most sustainable companies