Assistant Manager Insights & Analytics Pakistan, Islamabad

Islamabad
Permanent
Full-time

5 days ago

DescriptionAbout WPP MediaWPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.comAt WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About EssenceMediacom: A Leading WPP Media BrandEssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.Role Summary and Impact: EssenceMediacom is a brand of WPP Media, the world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Assistant Manager Insights & Analytics to join us. In this role, You will need to understand the business needs of internal stakeholder, solve their problem by using data and also need to be highly analytical and able to translate data into business insights.Reporting of the roleThis role reports to: Senior Manager Knowledge & Insights3 best things about the job:
1. Good learning ground for energetic employee who wants to expand media industry knowledge.
2. Young and like-minded colleagues working with each other.
3. Always learning innovative and interesting things in industries.In this role, your goals will be:
In three months:

Knowledge of media and its related content.
Have an understanding of the requirements and portfolio of clients.

In six months:

You will be working with data tools to provide strategic solutions.
You will have started to build relationships with the key decision makers within the current pipeline.

In 12 months:

You will have an in-depth technical knowledge of the data and analytics tools and models. It will help to add value in meeting business goals.
Good communication relationship with internal stakeholders.

What your day job looks like at EssenceMediacom:

Generate monthly reports with accuracy and on time.
Identify, analyze, and interpret media trends or patterns.
Responsible for consolidating all media investment and GRPs data.
Acquire data from secondary data sources and maintain databases/data systems.
Perform post-analysis of categories and provide valuable insights.
Work closely with vendor partners on data delivery and usage.

Skills & Experience:

Must be skillful in Microsoft Office (Excel, PowerPoint, and Outlook).
Good with numbers and capable to transform raw data to information.
Strong professional acumen, critical thinking and problem-solving skills.
Experience using Kantar Infosys is a plus.
Strong work ethic with ability to take initiative and to work independently and within a team
Excellent time management skills with the ability to multi-task in high pressure situations.
Candidate must possess at least a bachelor's university degree in Business Administration, Statistics, Marketing or Finance.
Minimum 1 year of experience in media/marketing research and analytics.

Life at WPP Media & BenefitsOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.Please read our Privacy Notice ( for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.About PakistanWPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan.#LI-Promoted

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