
Marketing Coordinator, Segment Marketing
- Islamabad
- Permanent
- Full-time
- Work on a global marketing team as part of a Fortune 500 company that is over 150 years old
- Have an opportunity to work on high-visibility projects
- Develop skills for popular industry tools, including database CRM (Salesforce) and marketing automation software (Marketo)
- Cultivate copywriting skills and gain familiarity with the concept of brand voice
- Discover the value of a multi-channel approach to achieving results
- Quantify marketing campaign performance by learning and analyzing key engagement metrics
- Marketing communications - Utilize strong copywriting skills to create various forms of content including producing web and advertising copy, social posts, and email campaigns aligned to the business' growth strategy. Learn to analyze and measure the performance to maximize reach and effectiveness.
- Campaign execution - Assist in the planning, execution, and monitoring of marketing campaigns across channels. Collaborate with team members to ensure campaigns are delivered on time, within budget, and aligned with strategic objectives. Analyze campaign performance and provide insights for continuous improvement.
- Event support & management - Work closely with the Event team and business areas to assist in the execution of trade show and webinar participation, including pre-event communication, attendee check-ins, and post-event lead processing as well as understand event KPIs; suggest opportunities for event optimization.
- Cross functional teams - Collaborate with cross-functional teams (Events, Marketing Ops, Sales Ops, Education, Design, Compliance, Branding) to support the project management and delivery of all marketing activity and provide timely updates.
- Sales enablement - Develop sales collateral and materials to help Sales communicate the value proposition of products and support the selling process of those products.
- Bachelor's or MBA Degree in Marketing, English, Business, Finance or equivalent education and experience.
- Minimum 2+ years' experience working in a marketing, agency client servicing or equivalent experience, preferably in banking and insurance Institutes.
- Excellent communication skills (oral/written)for stakeholder management, basic-to-intermediate knowledge of MS Excel skills and proficiency utilizing Microsoft Office products including database is required.
- Strong organizational skills required to prioritize multiple initiatives and projects concurrently and meet established deadlines.
- Ability to independently work as a contributing member in a high-paced and focused team with minimal directions.
- Long-term interest in a career in marketing
- Comprehensive understanding of segment personas and the S&P Global Market Intelligence products/solutions that support their workflows (deep familiarity with banking and capital markets)
- Initiative driven, Can do attitude
Posted On: 2025-08-19
Location: Islamabad, Pakistan