META Ads Specialist
Ikonicsolution
- Islamabad
- Permanent
- Full-time
- Degree(s)/Major(s): Bachelors or Masters in a relevant field from a reputed local/foreign University.
- Certification(s): Not mandatory but certification in a relevant field is a plus.
- Minimum 2 years of relevant experience as a META Ads Specialist for Software campaign.
- Software industry campaign’s experience is a must.
- Design and execute Meta (Facebook/Instagram) advertising strategies specifically tailored for the Software Industry industry to generate qualified leads.
- Create and optimize lead generation funnels that directly impact ROI by driving conversions from targeted businesses.
- Monitor daily campaign performance across Meta platforms, adjusting strategies in real time to improve return on ad spend (ROAS) and lower cost-per-acquisition (CPA).
- Conduct deep audience research to segment and target Business and related decision-makers with precision.
- Develop high-converting ad creatives—visuals, videos, and ad copy—aligned with software service pain points and value propositions.
- Manage budgets effectively, implementing bid strategies that maximize ROI across all ad sets and campaigns.
- Analyze KPIs including CTR, CPC, CPM, CPA, and most importantly, ROI—ensuring campaigns meet profitability benchmarks.
- Provide detailed performance reports and ROI analysis, highlighting top-performing assets and areas needing refinement.
- Perform A/B testing on ad variations (imagery, copy, targeting) to continually enhance campaign results.
- Collaborate with marketing and sales teams to ensure ad messaging supports the full conversion journey.
- Keep up-to-date with Meta Ads policy changes.
- Optimize landing page performance and user flow with tools like Hotjar or Unbounce to reduce drop-offs and improve lead quality.
- Ensure campaigns contribute directly to client acquisition, retention, and overall revenue growth within the medical billing niche.
- Remain agile and proactive in adjusting strategies to maintain cost-efficiency while scaling qualified lead volume.
- Demonstrated success in managing and optimizing Meta (Facebook & Instagram) advertising campaigns, backed by a strong portfolio of high-performing projects on Software services.
- Expertise in Facebook Ads Manager and related platforms, with working knowledge of additional tools like LinkedIn Campaign Manager and Twitter Ads.
- Strong analytical mindset with hands-on experience using tools like Meta Business Suite, Facebook Pixel, and Google Analytics to track and improve ad performance.
- Creative flair with the ability to craft compelling ad copy and collaborate on engaging visual content that resonates with target audiences.
- Excellent commu]nication and project management skills, capable of overseeing multiple campaigns while meeting tight deadlines.
- In-depth understanding of social media trends, platform updates, and algorithm shifts to maintain competitive campaign strategies.
- Meta Blueprint or similar certifications are a plus and reflect a commitment to industry standards and continuous learning.
- EOBI
- Provident Fund
- Medical Health Insurance
- Accommodation
- Annual Leaves
- Casual leaves
- Sick Leaves
- Bereavement Leaves
- Marriage Leaves
- Paternity Leaves
- Maternity Leaves
- Recreational area for in-house games
- A growth mindset through the help of experienced and helpful Mentors. Ikonic is made up of passionate individuals who aim to support each other in their training as well as day-to-day tasks.
- A Dynamic Environment where we focus on encouraging initiatives, promoting agility and creating a work/life balance. We know the value you bring in and we aim to nurture it.
- Market Competitive Compensation based upon your professional qualifications and skill set.
- As an Equal employment opportunity provider. All employment associated decisions are based on an individual's merit.