Marketing and Business Development Manager
Cosmetic Surgery Organization
- Islamabad
- ₨ 2,00,000-2,50,000 per year
- Permanent
- Full-time
- Develop and execute comprehensive marketing strategies to promote the services offered by the cosmetic and aesthetic services, with a focus on attracting the target demographics
- Identify and leverage digital marketing channels and platforms that are popular among the target audience, ensuring a strong online presence and visibility.
- Create compelling content across various digital channels, including social media platforms, websites, blogs, and email newsletters, to educate and engage potential clients.
- Implement targeted advertising campaigns across digital platforms, utilizing demographic and behavioral data to reach and convert potential clients.
- Organize and coordinate promotional events, workshops, and webinars to showcase the clinic's expertise and attract prospective clients.
- Monitor and analyze the performance of marketing campaigns, tracking key metrics such as website traffic, lead generation, and conversion rates, and making data-driven adjustments as needed.
- Stay informed about emerging trends and developments in the cosmetic surgery industry, as well as changes in consumer behavior and preferences, to adapt marketing strategies accordingly.
- Cultivate and maintain relationships with influencers, bloggers, and other relevant stakeholders who can help amplify the clinic's brand and reach a wider audience.
- Qualifications:
- Proven experience of 5 years in marketing roles, preferably within the healthcare or cosmetic surgery industry.
- Strong understanding of digital marketing principles and techniques, with experience managing social media, email marketing, and online advertising campaigns.
- Creative thinker with the ability to develop innovative marketing strategies and campaigns that resonate with the target audience.
- Excellent communication skills, with the ability to convey complex ideas and concepts in a clear and compelling manner.
- Analytical mindset with the ability to interpret data and metrics to measure campaign performance and optimize marketing efforts.
- Organizational skills and attention to detail, with the ability to manage multiple projects simultaneously and meet deadlines.
- Self-motivated and capable of working independently with minimal supervision.
- Passion for staying abreast of industry trends and developments, with a commitment to continuous learning and professional growth.
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