Director, Franchise Strategy

Coca-Cola

  • Lahore, Punjab
  • Permanent
  • Full-time
  • 3 mins ago
Location(s): PakistanCity/Cities: LahoreTravel Required: 00% - 25%Relocation Provided: NoJob Posting End Date: September 17, 2025Shift:Job Description Summary:Focus, Scope, and ImpactThis leadership role is responsible for supporting and challenging the Franchise Units in implementing the System’s growth strategy and developing actionable insights at market level in Pakistan and Afghanistan.What You’ll Do for Us
  • Collaborate with Franchise Unit and Commercial & Customer Leadership to adjust execution strategy in the Franchise territory and at the market level.
  • Partner with Franchise Unit to lead system end-to-end alignment process with Bottlers at local level.
  • Identify granular opportunities and create actionable initiatives at local level, bringing together relevant data and insights from the Insights & Analysis vertical, Operating Unit Strategy support
  • Design and lead internal and bottling partner facing Franchise routines, coordinating necessary preparations to enable business decisions.
Work Focus
  • Develop actionable and compelling commercial insights, strategies, and initiatives at the market level.
  • Use a fact-based, strategic approach to identify the insights, strategies, and leading-edge solutions to boost local/granular commercial strategy with actionable commercial levers.
  • Lead Franchise management routines internally and with the System, working closely with Franchise GMs
  • Co-lead end-to-end alignment process with Bottlers around overall strategy and business planning (in coordination with Finance).
  • Capture and network best practices, import and export good ideas both locally in the Operating Unit and globally.
  • Role model the “Leadership in the Network” definition.
  • Manage uncertainty and multiple stakeholders.
Communication Focus
  • Multiple top-level interactions and negotiations with senior management team members of the System (Executive Director’s Office and General Managers).
  • Strong negotiation, influence, and communication skills to align strategies as well as build value-based relationships through numerous sensitive situations (often directly with Bottlers).
  • Write and present effectively; adjust to fit the audience with appropriate and relevant messaging at all levels of the System.
  • Comfortable with indirect influencing and indirect managing/coordinating.
Experience
  • +10 years of Business and/or functional experience in Operation/Strategy/Marketing/Business Development / Consultancy related areas
  • Proven leadership trajectory and influencing a senior leadership team
Skills: Analytics Software, Communication, Competitor Analysis, Customer Insights, Data Mining, Financial Analysis, Financial Modeling, Influencing, Key Performance Indicators (KPI), Long Term Planning, Microsoft Office, Professional Presentation, Relationship Building, Risk Mitigation Strategies, Stakeholder Management, Storytelling, Strategic Thinking, Syndicated Research, Tactical Planning, Waterfall ModelOur Purpose and Growth Culture:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Coca-Cola