Experience Required: 2–4 yearsReporting To: Head of Growth / Marketing LeadIndustry: AI, SaaS, or TechAbout Us:We're a fast-growing tech-driven company building cutting-edge digital solutions. We're lookingfor a results-oriented Performance Marketing Specialist who thrives on data, creative testing,and ROI-driven growth strategies. If you're passionate about scaling brands and buildinghigh-performing funnels — this is your role.Key Responsibilities:● Plan, execute, and optimize paid media campaigns across Google Ads, Meta(Facebook/Instagram), YouTube, and LinkedIn● Drive performance marketing across the full funnel — awareness, acquisition,retargeting, and conversion● Manage ad budgets efficiently to maximize ROAS and CPA targets● Analyze data and prepare weekly/monthly performance reports● A/B test creatives, copy, landing pages, and audience segments● Collaborate with content, design, and development teams for campaign assets● Monitor competitor strategies and industry trends to stay ahead● Recommend and implement strategies to improve lead quality and conversion ratesRequirements:● 2–4 years of hands-on experience in paid digital marketing● Proven track record in managing performance campaigns with measurable ROI● Strong command over Google Ads, Facebook Ads Manager, and analytics tools● Familiarity with GA4, Tag Manager, and conversion tracking● Experience working with landing page builders (Unbounce, Webflow, etc.)● Analytical mindset with a creative edge● Excellent communication and reporting skills● Ability to work independently in a fast-paced, result-oriented environmentPreferred (Nice to Have):● Experience in SaaS, tech, or AI-related industries● Basic knowledge of SEO, email automation, or CRM tools● Familiarity with automation tools (Zapier, Make, etc.)What We Offer:● Competitive salary: PKR 200,000/month● Flexible working hours and remote-friendly setup● Fast-paced learning environment with growth opportunities● Opportunity to build and scale campaigns with global reach● A collaborative, no-bureaucracy culture where performance matters
